Selected work
Building clarity and visibility for a global girls’ rights organization
Strategic communications, research translation and executive visibility for an institution working across complex global issues.
Organization
Plan International USA
Role
Senior Communications Manager
Executive communications · Research translation · Institutional narrative
Sectors
Global development · Girls’ rights · Gender equity
The challenge
Global organizations often have no shortage of meaningful work. The challenge is making that work coherent and credible for the audiences who need to understand it: funders, partners, policymakers, media and the public.
This work required communications that could hold together research, program impact, partner relationships and executive visibility while respecting the people and contexts at the center of the story.
The work
1. Turning research into public understanding
Supported communications around research on girls’ education, conflict, climate and gender norms. The work translated complex evidence into clear public narratives, campaign messages and media-ready materials.
2. Strengthening executive and institutional communications
Supported executive thought leadership, board and leadership announcements, interview preparation and high-stakes organizational messaging. Each message was timed to a real decision, audience or public moment.
3. Connecting partnerships to purpose
Developed partner-centered storytelling for work with global brands and institutional collaborators, connecting shared campaigns and fundraising moments to the organization’s mission and evidence.
4. Building a more usable editorial approach
Helped strengthen the connection between narrative, audience and channel strategy so teams could make more intentional decisions about what to say, where to say it and why it mattered.
The record of that work is public: research translated into public campaigns, executive communications delivered around real moments, and partnerships connected back to mission. A selection is below.
Selected public work
Plan International USAReport / Campaign
Real Choices, Real Lives: 18-year study
Supported research translation, media and storytelling for the 18-year longitudinal study following 142 girls across nine countries.
Plan International USAPress release
18-year study: girls, education, violence & climate
Supported communications around the research launch, positioning the findings around both progress for girls and the threats to that progress.
Plan International USACampaign / Press release
International Women’s Day 2026: Girls’ education
Built the campaign narrative around girls’ education as a foundation for gender justice.
Plan International USACampaign / Press release
International Day of the Girl 2025
Connected new research on barriers to girls’ education with a consumer-facing campaign and media outreach.
Plan Intl USA + Paramount / NickelodeonCampaign / PSA · Paramount social
“Worthy” PSA / Dora partnership
Supported communications for an entertainment partnership using Dora to raise awareness of girls’ education.
Plan Intl USA + ParamountPartnership campaign · Dora campaign hub
Dora / Plan partnership
Supported communications around Plan’s multi-year partnership with Paramount, connecting a children’s character with girls’ education globally.
Plan Intl USA + KFC + Paramount/NickelodeonIWD 2025 campaign
International Women’s Day 2025
Campaign messaging on girls’ education and leadership as part of a corporate partnership activation.
Plan International / Cardiff UniversityResearch report
Girls’ Everyday Resistance
Helped translate research on how girls challenge gender norms into accessible public-facing communications.
Plan International USAArticle
“Unaccompanied and unprotected”
Wrote about the layered risks facing migrant children in Mexico, translating a complex humanitarian issue into accessible public storytelling.
Plan International USAArticle
Communications & media strategy
Wrote a strategic piece arguing that communications and media strategy should be integrated into program design from the beginning.
Plan International USAPress release
Plan USA board appointments
Supported executive-level communications announcing new board leadership.
Plan International USAReport / Campaign
State of the World’s Girls 2024
Supported communications around research examining how conflict affects girls and young people.
What this work demonstrates
Clear communications begin before the writing. They require leaders to agree on what is true, which audiences matter most and what the organization is prepared to stand behind.
That is the work I bring to the Impact Narrative and Visibility Sprint: turning complex work into a credible story and a plan people can use.
